tag:blogger.com,1999:blog-6058072377999486184.post645894348276147215..comments2023-12-29T18:13:21.495-06:00Comments on pink scare: Some Marxist-Feminist Theorizing: Consumerism, Patriarchy, and The "Target Market"Unknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6058072377999486184.post-28816808406194288142009-06-22T18:06:41.118-05:002009-06-22T18:06:41.118-05:00Excellent post. I also like what Herbert Marcuse ...Excellent post. I also like what Herbert Marcuse said about "creating needs"--once you create these niche market, you can sell them what they "need"--which you then define for them. <br /><br />As a retail wage-slave, I am also somewhat amazed at a certain phenomenon in white suburban America, snob appeal. When I earnestly try to impart information (I sell alt-medicine/supplements), I am greatly appreciated by old-school southern folks, but by contrast, the new Ballardian-suburbanite is <i>more convinced</i> if you act like a particular product is TOO PRECIOUS for them: too pure, too odd, too "genuine" ... this is whole secret behind sudden fads like Acai-berry juice. (Besides Oprah's magic selling ability, that is) <br /><br />I discovered this gestalt (for lack of a better word) quite by accident years ago, when I was actually <i>warning somebody away from something</i> (that I considered ineffectual) when I suddenly realized it <i>just made him want it more.</i> (works equally well on men and women; the crucial factor here is CLASS, the people bored with the 'same old same old' and want something "new" and along with it, "real")... <br /><br />The hunger for authenticity. Now, people have to market that too. That Megatrends guy (forget his name) talked about "high tech vs high touch" (the more high tech we get, the more we crave quilts and hardwood floors) and I think there is an element of that at work, but it is also a loss of identity, which is why I call it Ballardian. The suburbanites don't know who they are anymore and look to products as identity. That's why my foreign an old-school-southern customers don't seem to be buying for these reasons and don't share this psychological motivation.<br /><br />Just babbling, sorry... but I never think to write this stuff on my own blog! :PDaisy Deadheadhttps://www.blogger.com/profile/17993200276152025235noreply@blogger.comtag:blogger.com,1999:blog-6058072377999486184.post-34416424581803757722009-06-21T21:26:27.360-05:002009-06-21T21:26:27.360-05:00This is a really amazing post. I've been tryi...This is a really amazing post. I've been trying to find a way to effectively explain the correlation between capitalism and patriarchy and have struggled. If you don't mind, I am going to link to it on my "resources for newbies" blogroll, and I'm definitely bookmarking the site.NiceFeministhttps://www.blogger.com/profile/11410377627516731004noreply@blogger.com