Saturday, September 19, 2009

Nice Critique of New Tampax 'Man Pads' ads

(Via Bitch magazine's blog): here's an excerpt:
"Tampax quietly unveiled a viral ad campaign in June that I stumbled on a few weeks ago and my feelings about it remain complicated. Despite the hours spent turning it over in my mind, my conclusion is that the campaign--documented entirely on one site,, and chronicling the adventures of a sixteen-year-old boy who wakes up one day with a vagina--is many things in turn: edgy, challenging, steeped in stereotypes, possibly transphobic, and potentially subversive in its exploration of gender. ALL AT THE SAME TIME."
See the blogpost for an interestingly ambivalent critique of this complicated phenomenon.

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